Who We Are

Higher education enrollment marketing specialists providing 21st century recruitment solutions.

Spectrum is a continuous innovator in Higher Ed recruitment, providing groundbreaking software and marketing solutions to colleges around the country.

We lead the market by combining strategic higher education enrollment practices with cutting-edge CRM marketing platform technology to create advanced admission programs, and specialize in helping schools navigate ever-expanding media channels to find students where they are with timely, meaningful marketing outreach.

Under the Hood: Staff View Tour

Take a free comprehensive back-end, staff view tour of EMP's marketing platform technology that powers all campaign outreach.

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Test Drive: Student View Demo

Experience a free student view of all personalized marketing outreach, including text, voice, email, and print, that is sent and managed by EMP.

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What We Provide

Spectrum's EMP Communication Platform with built-in CRM allows admissions offices to create and manage personalized, trackable, and automated cross-media campaigns that engage students, build relationships, and surpass enrollment goals.

Data Management

Voice Message Management

Print On Demand

Microsites & Content Management

Email Management

Two-Way Texting

Event Management

Savable Application

Accepted Student Networks

Quotation

Spectrum's EMP system has vastly improved our recruitment marketing process. The system enables us to engage prospects, inquiries, and applicants quickly with targeted, personalized communications. Spectrum's team is top-notch -- professional, responsive, and proactive. They treat our business like their own and consistently manage the process to produce superior results."

-Michelle C. Marrone,
Director of University Marketing,
Franklin Pierce University

Quotation

Spectrum's EMP platform has greatly enhanced the way Erskine puts our message about custom-fit liberal arts education in front of prospective students. We are able to match the message to the student's interests as soon as they request information, anticipating their questions and offering a much richer experience before they ever sets foot on campus for a tour. EMP gives Erskine extra manpower to enable our small Admissions and Communications offices to talk to thousands of prospects and inquiries effectively, focusing our attention on the students who are the most responsive to our message."

-Lori Ramey,
Communications Manager,
Erskine College

Who We Help

Spectrum technologies support the enrollment administrators, admission reps, visit coordinators, IT professionals and marketing departments of colleges and universities from Maine to California.