About Us : SpectrumEduSolutions.com

Capture the attention of students looking for a college

Create the most effective ways to attract and keep the prospects you want

Maintain interest in your programs, to keep enrollees interested and in your loop

Spectrum's college recruitment programs integrate personalized print, web, direct mail, corporate identification, branding and more. With these tools we can identify each prospect's personal academic and extracurricular interests and create communications materials specific to them. Touch-points become more relevant. Relationships are formed, nurtured and meaningful. Your enrollment goals are achieved. Now, you know how.

Get the right information to the right prospect at the right time. Repeat. Your prospects' world moves fast and your recruiting programs have to keep their attention. Spectrum has designed this protocol to conform to our clients' needs and keep up with the youth market's speed:

Form a strategic partnership with our clients; determine immediate and long-term goals

Define individual prospects, preferences and behaviors
using existing, purchased or collected data

Create situational-responsive marketing solutions that reflect data

Incorporate personal, relevant messages to each prospect

Automate process for accuracy, quality and speed

Track and measure success of program components for higher ROI and recruitment ability

Simply put - Results.

Beyond the single most important definition, One-to-One marketing also comes with its own tool kit of process definitions that lend to the success of our programs. These terms define how relevant cross-media marketing achieves your specific goals and provides you with tangible results.

Data-driven Personalization	Quantitative Measurability
Variable-data Customization	Reaction-driven Automation
Real-time Tracking

Creating an attractive marketing program for a higher learning institution with a unique voice, distinct brand and impeccable graphic standards is very important and we produce amazing results in these areas. We also understand the importance of maintaining an existing brand and excel at seamlessly blending our talents and technologies into it without compromise.

However, we feel true results should be measurable and have direct correlation to your return-on-investment.

Our results are a combined effort of a strategically crafted marketing program and the creation of marketing materials that command attention, become a solution, and ultimately provide your institution with measurable results.

As you may well know from your own mailbox, personalization is no longer your name and address on a letterhead. It's gone further and deeper. Based on the best available prospect information we customize all communication materials to fit your potential student's stated needs as well as needs perceived by you.

By integrating technology and customer information to personalize emails, PURLs, brochures, etc., you can anticipate needs and craft more efficient and satisfying communications that build relationships and envelope prospects in your institution.

Like trackability, measuring your acquisition costs and knowing which campaigns worked, for whom, and why, gives you the information to make better-informed decisions the next time around. Here is where you mine your information for what works, why and how.

Even the smallest programs created by us have unique tracking features that allow us to sucessfully measure response rates. However, with our unique technology, our programs can be strategically designed to capture and record measured progress across a wide variety of criteria throughout the duration of the marketing program.

This is kicking personalization up...several notches. Variable direct print opens the door to including any type of content considered specific to the prospects profile. We make your marketing pieces to each individual by integrating styles, images and text specific to their profile.

When a prospect receives a print or email piece literally picturing his/her extracurricular interests, ethnicity and concerns, an immediate bond is formed with your institution. One that can be maintained throughout all communication pieces.

Digital technology has made one-size-fits-all communication materials obsolete. Now, each piece can be customized to its target. Images, terms, names, whatever is pertinent, are woven into a prospects individual communication piece.

Digital has made warehousing materials a thing of the past as well. There's no longer any reason to warehouse thousands of the same piece. Now, you print what's needed exactly when it's needed, bringing down costs and raising ROI.

Your campaign is in the mail, on the web, in virtual mailboxes. Now comes the important part, how is it doing? With one-to-one marketing you can track responses on the fly and fine-tune your next step without waiting to analyze data at the programs end.

With trackability, if your mid-stream click through rate is not where you want it to be, or your open ratios and bounce-backs are under-performing, you can alter, fine tune, even switch gears. Your ROI depends on it.

You'll also have the powerful advantage of reacting to "blue-chip" prospects immediately and customizing their experience with your institution, keeping you top of mind and ahead of the competition.

The secrets to increasing your enrollment through customized viewbooks, personal websites, campus visit yield programs, email nurturing, and so much more!