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Spectrum combines strategic marketing practices with advanced digital technology to create integrated programs that address each prospect on an individual basis. This quickly builds a personal relationship that is maintained past decision and into enrollment.
Use relevant information to drive prospects to inquire.
From inquiry to application - get your prospects to the next level.
A completely dynamic viewbook experience, in print and online.
Use interactions to identify the best, most qualified students.
Use a personalized, relevant approach to encourage attendance at visit days.
Entice students with a social network for accepted students only.
Encourage students to engage in social media.
It all links together for incredibly successful recruiting.
Spectrum combines strategic marketing practices with advanced digital technology to create integrated programs that address each prospect on an individual basis. This quickly builds a personal relationship that is maintained past decision and into enrollment.
Our college search programs use personal, relevant information to entice prospects to inquire about your school. Inquiries are driven to a personalized microsite where more information is collected, and additional calls-to-action are encouraged.
MyViewbook™ features completely customized, relevant content for each student, based on database information and/or answers to a few simple questions. With this information, we can personalize the book to reflect each student's major, gender, sport and club interests, and more. The student's unique PURL address drives him back to the dynamic online site.
Features completely customized, relevant content for each student.
Personalized letters, customized postcards and variable mailers.
Corresponds with email or mailer to promote call-to-action.
A personalized URL or PURL is specific to each student.
Make it relevant with variable video.
Increase yield with an invitation for accepted students to join a private social network.
Variable and personal emails encourage students to inquire.
Link to your facebook, twitter and blog in emails or PURLS.
MyViewbook™ features completely customized, relevant content for each student, based on database information and/or answers to a few simple questions. With this information, we can personalize the book to reflect each student's major, gender, sport and club interests, and more. The student's unique PURL address drives him back to the dynamic online site.
If a student opts-in for text messages, he can receive a text message that corresponds with an email or mailer and promote the call-to-action, such as registering for an open house, or applying for admission.
MyViewbook™ features completely customized, relevant content for each student, based on database information and/or answers to a few simple questions. With this information, we can personalize the book to reflect each student's major, gender, sport and club interests, and more. The student's unique PURL address drives him back to the dynamic online site.
Increase yield with an invitation for accepted students to join a private social network. Students can interact with other accepted students and school ambassadors, ask questions, learn about the school, and make friends before even stepping foot on campus.
MyViewbook™ features completely customized, relevant content for each student, based on database information and/or answers to a few simple questions. With this information, we can personalize the book to reflect each student's major, gender, sport and club interests, and more. The student's unique PURL address drives him back to the dynamic online site.
A personalized URL, or PURL, is specific to each student, using relevant information and photos to enhance the experience. This site includes information about the student's major, gender, sport and club interests, and more. The PURL can also include features such as a page for planning a visit, open house sign-up, or even a scholarship calculator.
MyViewbook™ features completely customized, relevant content for each student, based on database information and/or answers to a few simple questions. With this information, we can personalize the book to reflect each student's major, gender, sport and club interests, and more. The student's unique PURL address drives him back to the dynamic online site.
Variable and personalized emails encourage students to inquire, visit and/or apply by driving them to a personalized URL (PURL). Emails are sent throughout the year, and are coordinated with the corresponding call-to-action.
MyViewbook™ features completely customized, relevant content for each student, based on database information and/or answers to a few simple questions. With this information, we can personalize the book to reflect each student's major, gender, sport and club interests, and more. The student's unique PURL address drives him back to the dynamic online site.
A personalized, printed brochure designed to match the online viewbook experience. This relevant, custom book is created on demand each time a student completes the online form-fill and is mailed the following day. Waiting weeks for information about a college is a thing of the past with our automated response program. Students receive the printed book within a few days of requesting information.
MyViewbook™ features completely customized, relevant content for each student, based on database information and/or answers to a few simple questions. With this information, we can personalize the book to reflect each student's major, gender, sport and club interests, and more. The student's unique PURL address drives him back to the dynamic online site.
Encourage students to join your Facebook group, follow you on Twitter and/or read your school's blog by including links to each in all emails and on PURL pages.
MyViewbook™ features completely customized, relevant content for each student, based on database information and/or answers to a few simple questions. With this information, we can personalize the book to reflect each student's major, gender, sport and club interests, and more. The student's unique PURL address drives him back to the dynamic online site.
Personalized letters, customized postcards and variable mailers are all part of our direct mail campaigns. Each piece features variable imagery and/or text, as well as important information that is relevant to each individual student, such as major and sport interests. Each mailer plays up the impact of personal, relevant headlines.
MyViewbook™ features completely customized, relevant content for each student, based on database information and/or answers to a few simple questions. With this information, we can personalize the book to reflect each student's major, gender, sport and club interests, and more. The student's unique PURL address drives him back to the dynamic online site.
Make it relevant with variable video. Enhance the online experience with videos that are gender based and relevant to each student's interests. Online video is great, but video that is catered specifically to one major is incredible, gets more hits and generates more interest.
Spectrum combines strategic marketing practices with advanced digital technology to create integrated programs that address each prospect on an individual basis. This quickly builds a personal relationship that is maintained past decision and into enrollment.
We create incredible, cross-media campaigns to entice prospective students to visit your campus, either by attending an open house event or scheduling a personal visit. A campus visit is a powerful recruiting tool, as it gives prospective students a chance to experience campus life first-hand, but you have to get them there first. Why not start with a personalized invitation? Relevant imagery and information entice students to take that next step.
Spectrum combines strategic marketing practices with advanced digital technology to create integrated programs that address each prospect on an individual basis. This quickly builds a personal relationship that is maintained past decision and into enrollment.
Social media is "the" outlet for high school students around the globe. Stay in touch with your target audience by engaging in various social media outlets. Encourage students to join your Facebook group, follow you on Twitter and/or read your blog by including links to each in all emails and on PURL pages.
Spectrum combines strategic marketing practices with advanced digital technology to create integrated programs that address each prospect on an individual basis. This quickly builds a personal relationship that is maintained past decision and into enrollment.
Drive inquiries to apply with personal, relevant messages. Encourage the call-to-action with special offers, such as fee waivers, or specific deadlines for quick application decisions. Having already provided your school with their major and other interests, these students can be targeted with variable messages that are relevant to their chosen field. Tell prospects how successful students from your "X" major have been, and provide links to online testimonials or important web pages. Guide them to the next step, from inquiry to applicant.
Spectrum combines strategic marketing practices with advanced digital technology to create integrated programs that address each prospect on an individual basis. This quickly builds a personal relationship that is maintained past decision and into enrollment.
Our Inquiry Qualification System (IQS) qualifies leads and ranks them based upon interactions taken. Admission reps will have more time to focus their efforts on building relationships with the best and most qualified students. All data is automatically entered and can be viewed in real time, along with all students’ PURL interactions, showing individual interest levels. Reps can then also identify unqualified or uninterested students. Email, tasks and reminders are additional features of the IQS platform.
Spectrum combines strategic marketing practices with advanced digital technology to create integrated programs that address each prospect on an individual basis. This quickly builds a personal relationship that is maintained past decision and into enrollment.
Invite your accepted students to join a private social network, just for them! Students can interact with other accepted students and school ambassadors, ask questions, learn about the school, and make friends before even stepping foot on campus. Show students how exciting life on campus is, encouraging them to take the next step, from applicant to enrollee.
Spectrum combines strategic marketing practices with advanced digital technology to create integrated programs that address each prospect on an individual basis. This quickly builds a personal relationship that is maintained past decision and into enrollment.
While our programs are incredibly effective individually, a full admissions track program is the key to successful recruiting. By combining all of our components, including email, personalized direct mail, variable video, customized text messaging, personalized websites and printed viewbooks, and private social networks, you will create the largest impact on prospective students. From search all the way to enrollment, our program tracks, nurtures and encourages student interactions, providing the best environment for maintaining meaningful student relationships.
Spectrum Edu Solutions